'bums in seats' : The people who have paid to watch a performance are bums in seats.
What I know for sure about bums in seats is that we, in the world of creating, need them. This is an old theatre expression - what will put 'bums on seats'? How do you bring in the holoi poloi - the paying public? How do you get readers, followers, believers, buyers of whatever it is you are creating?
I know, I know, for those of you following these blogs sequentially, yesterday I told you to ignore bums in seats but hey! First be fierce about your work and second - let it go out and make its way in the world. We aren't, hopefully, Glen Gould types, happy to work away on our grand piano in the basement - irritated with anyone's actual breathing when we play.
10 Ways to Keep Bums In Seats
1. Believe in them - believe that they want to have what you have created and that they are good, true arbiters of art.
2. Don't pander to them - this only makes them suspicious.
3. Don't talk (or paint, or sing) down to them. That is even worse than pandering.
4. Don't annoy them by not being careful enough with what you are creating.
5. Do not be afraid to be vulnerable with them. Because ultimately you are, so pretence is silly.